KENNY gets eaten to death by a big dog (he's that red dot there!)
Since it literally means 'losing dog,' you'd think that was a transliteration of the English 'underdog,' But no, it simply means loser or schlemiel. Japan doesn't really have much respect for plucky underdogs who dare to try and rise above their status.
|太||fat||DOT ON BOTTOM|
|犬||dog||DOT ON TOP|
Dude has a fat schlong, (represented by the dot between his legs)
Dog is eating some meat, (represented by the dot next to its head)
Big has no dot.