YOU excel at saying things which entice suckers. (FYI you are a televangelist, pimp, or both)
|( に or を ) さ*そう||
invite (a friend to dinner) (or sometimes, invite an emotion, as in, a tear-jerker of a movie)
to lead or conduct : A teacher leads the class on the field trip. The policewoman conducts traffic. The nuance is, 誘導 means literally going together with the people to the place.