誘 invite / entice

YOU excel at saying things which entice suckers. (FYI you are a televangelist, pimp, or both)

tempt ★★★☆☆
誘 (invite / entice) + 惑 (be misguided or tempted) = 誘惑 (tempt )

lead ★★☆☆☆
誘 (invite / entice) + 導 (lead) = 誘導 (lead)

to lead or conduct : A teacher leads the class on the field trip. The policewoman conducts traffic. The nuance is, 誘導 means literally going together with the people to the place.