the general public

大衆(たいしゅう) The political word.:“This politician appeals to the general public.” “Public sentiment is against the tax hike.”
 
公衆(こうしゅう) Prefix. Used in public toilet, public library, public park, public pay-phone, etc.
 
民俗(みんぞく) Folk, as in folk music, folk customs, folksy arts and crafts.
 
民族(みんぞく) Ethnic group. For example, Serbians – the people – are 民族, but Serbian wedding dances are 民俗。
 
庶民(しょみん) The common people, Joe lunchpail. Everyday, unpretentious.