old saying

名言(めいげん)	A quote from a famous person – even if they are still alive. “I knew John F. Kennedy and you, sir, are no . . .” Can be funny, too. $$$

格言(かくげん)	An old proverb – always moral in nature.

諺(ことわざ)	An old proverb – always moral in nature.

合言葉(あいことば)	A slogan of a group or company:“coke is it!” “power to the people!”