求 (Kanji for demand/ask)

Onyomi

KYUU

I demand that you take that CUTE beret off before you go swimming in the water. You don't want the colors to run!!!

もと*める

to demand　OR request
★★★★☆

要求(ようきゅう) する

demand ★★☆☆☆
要 (important) + 求 (demand/ask) = 要求 (demand)

demand - more strident than the related word 求める　（もとめる）

欲求(よっきゅう)

personal needs ★☆☆☆☆
欲 (want) + 求 (demand/ask) = 欲求 (personal needs)

personal needs (love, shelter, food).